Seven Ways for Staffing Professionals to Find You
Corporate Recruiters are searching for you on LinkedIn and/or googling your name before you walk into their office. Approximately 91% of employers use social media sites to screen applications. They are finding out who you are and matching you to their company profiles to gage how you might fit into their type of work environment.
I conducted a seminar this past weekend at my alma mater providing college students with tips to develop and maintain a highly professional and informative social media presence and tricks for connecting with hiring professionals leveraging social media tools (the key takeaways from my presentation are below).
Question: What should you be doing right now to maintain a professional online presence and stand out from the crowd?
Answer: Talk about and share what you are passionate about, and do it frequently. Here's how...
*All examples were approved by the source.
1) Be Authentic. "Don't be afraid to let your personality shine through. Your personality is unique and should come through clearly and grab our attention," LinkedIn’s Director of Global Talent, Brendan Browne, tells SHRM Online. We want to be able to understand what is important to you.
2) Complete Your LinkedIn Profile. Fill out all necessary fields and include your interests, hobbies, and volunteer groups. Show us that you are well-rounded. Ask for recommendations from your former bosses, coaches, and mentors and publish your best work with the Publications feature. Your "LinkedIn profile is a blank sheet for you to get creative with."
3) Update your status. "Interesting, insightful and sometimes unusual status updates are always a very good indication that someone is passionate about their field," Brendan goes on to say. So, share articles you find from Pinterest, Digg, Reddit, Alltop, MeetUp and other social media sites, and mention articles your networks have shared.
4) Don't just focus on your candidacy. It is more advantageous for you to talk about and share current trends in your industry than to simply post that you are looking for a job. So post your thoughts and ideas to show you are knowledgeable and eager to learn.
5) Tweet. Twitter is more than just posting what you had for breakfast this morning. You can find what agencies are working on interesting opportunities in your location and stay up-to-date with industry news.
6) Think outside the box. Blogging or creating a video are two powerful tools for not only being creative in communicating who you are and what you love but gaining competitive advantage against others vying for the same job(s). All you need is a blog hosting site to teach you the ropes or a digital camera/flip cam and YouTube, respectively. These "resume extensions" will not only appear when your name is searched on search engines or social media sites but has been proven to be a deciding factor for hiring managers.
7) Make Many Connections. What alums from your alma mater are on LinkedIn? Who has the title and industry experience you hope to have one day? Searching and connecting with these people will grow your connection and follower base, and it will communicate to staffing professionals that you are interested in and open to learning from industry leaders.
In an interview, you only have a short time to convince the interviewer that you are passionate about what you do. When you are engaging and interacting through social media, you are able to effectively communicate to those considering you for a job that you have acted on your interests over a steady period of time, have studied similar topics and connected with influencers, making you a stronger candidate and the right fit for a potential employer.
So what are you doing now and what will you change having read this blog?...Let us know!