How to Optimize Your LinkedIn Profile with Its New Updates

Posted by Jalisa DelosSantos On Mar 29, 2017 10:44:45 AM

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Earlier this year, LinkedIn altered its user interface to make the web design and experience look more streamlined and less cluttered. Although modifying your profile due to these changes seems tedious, it is crucial to show potential employers and connections that you are up-to-date with the new technology and are active on the platform. If you have not edited your LinkedIn profile since the recent update this year, here are a few changes you can make to optimize your page.

Create a More Impactful Summary

The summary portion of your profile serves as an overview of your skills, work experience, qualifications, and interests. Before the site alteration, those connections who viewed your profile were able to read your full summary. However, the new redesign only shows the first two lines of this section. If someone wants to view the whole section, a ‘See more’ option is available. Though this option is there, the update makes it critical to include the most important information within the first two lines, because it allows potential employers and connections obtain a better overview in a shorter amount of time. Be sure to entice those who are looking at your profile and make those lines a true selling point of your role and skills.

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Post More and Engage With Your Network

Staying involved on LinkedIn gives others an idea of your interests, based on the content you share, and the quality of interactions you have with your network. Now that your profile includes a section of your most recent activity, it is essential to actively engage and share content on the platform, especially if you have not done so in a while. Your recent activity consists of posts you share and the likes, comments, and mentions on others’ posts. Recruiters and hiring managers want to see that you share content relevant to what you are pursuing and that you are active within the community. The more active you are, the more likely those outside of your network are to notice your profile and make a potential connection. The increased level of engagement contributes to your branding, so engaging with the LinkedIn community is nothing but positive. Also as a bonus update, LinkedIn now let’s you edit your status updates after you’ve posted, if you notice a spelling error or mistake!

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Optimize Your Experience Descriptions

The experience section in the older version of LinkedIn allowed connections to view the full descriptions of your current and past positions. With the update, this section now only highlights the full description of your current role. If someone wants to look through the full description of past experiences, a ‘See description’ option is available. To optimize this section, include the most important key words in the descriptions and make sure to completely fill out all parts of this section.

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Highlight Your Top Skills

In the skills section of your profile, the redesign only features your top three endorsed skills. Now that your profile does not show all of your listed skills (unless you click to do so) it is important to choose the top three skills you want to highlight. You can keep the featured skills based on your highest number of endorsements, but if you want to display another skill that is either more relevant to your current position, or a less-endorsed skill, you have the option to reorder and edit the list of skills. Furthermore, the featured skills shown on your profile increases the chance that others in your network will endorse them.

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It can be difficult to keep track of all the updates especially when a platform like LinkedIn completely overhauls its layout and features. Although updating your profile may take time to edit and get used to, these small adjustments will help you to attract potential connections and further build your LinkedIn network.


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