As we all know, social media is a huge part of our world today. When used correctly and to its full potential, social media can be a great tool for your professional career. In a recent study, it was discovered that 60% of hiring managers use social media as a tool to check on their various candidates. When you are in the market for a new job, you want to make sure that you’re social media is at its absolute best.
As a job seeker, it’s crucial to be aware that social media is constantly changing and to stay up-to-date with these changes. We have broken down the most recent updates to share. These will help to improve your overall job search.
Adding Visual Content
Twitter is famous for their 140-character status updates. What’s made that character limit difficult is when you need to include a media attachment, which takes up extra characters. Thankfully, this has all changed. You can now add photos, videos, GIFs, and polls to your tweets while without using additional characters. This is helpful for your Twitter account because it makes it easier to add visual content to your tweets. According to HubSpot, visual content is 40 times more likely to get shared on social media than other types of content. This updated feature will help you get a recruiter’s attention and show them that you are well-versed in your industry.
Retweeting and quoting a retweet is no longer included in the 140-character count as well. This means you can now share your thoughts along with a tweet that either you or someone else posted. This is a great way to share and promote different ideas and topics. Again, this goes back to capturing a recruiter’s attention by showing them that you have knowledge in your industry and that you are actually interested and invested in it.
One last update for Twitter’s character count includes mentioning a user in your tweet. When you include a @username in your status, this person’s Twitter handle will not be included in the 140-character count. If you are replying to a user, you won’t have to put a character before their name in order for everyone to see your tweet. This will help you optimize space in your status as well as make everything on your feed more cohesive.
Verified profiles are no longer just for the extremely famous! You can now request to have your account verified by Twitter. There are still requirements for verified accounts, so you will have to prepare your account and see if you are ready to have it verified. Having a verified account can show recruiters that you are an influencer and you want to make an impact. This is also a huge way of showing that you are willing to take that extra step in a new job.
If you are thinking about switching jobs, but don’t necessarily want to let your current organization know, you have most likely been hesitant to be active on LinkedIn. Now you don’t have to fear! LinkedIn has just released a new feature called Open Candidates that allows you to privately let recruiters know that you are looking for a job. This will make the process of applying to jobs on LinkedIn much easier and stress-free, as well as gain more attention for your profile.
The endorsements section of your LinkedIn profile is about to get a little facelift. Going forward, LinkedIn will be prioritizing your endorsements based on who is viewing your profile. This means that your top endorsements will vary from person to person, so when a recruiter is looking at your profile, it will be customized to what they are looking for. Endorsements have improved targeting as well, which includes showing your connections the top skills to endorse you for on your profile.
Renovated Career Pages
LinkedIn has updated features on their Career Pages that allow organizations to showcase information to potential candidates, which will assist you in your job search. The updated Career Pages will have a Company Overview section which gives you more insight into what the company culture is like. They will also have a Relevant Jobs tab where you can see jobs that that are catered to your profile and what you are looking for in a potential job opportunity. And finally, there will be a Culture tab where you can see posts written by current employees, featured profiles of their leaders, as well as videos and pictures from the organization. These renovated pages will help you get a better understanding of an employer and a better idea of whether or not you would be a good fit in the organization.
As social media continues to evolve, job seekers need to make it a priority to keep up with all of the changes that occur. This knowledge will not only assist you in your social media use, but will also surely impress recruiters and potential employers.
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