If you are just starting your job search or are a seasoned professional, you should already be well aware you need a LinkedIn profile. If you have been dedicated in your job search or career, you are also well aware it helps to have a Twitter and Facebook profile. The big 3 social networks are important in your job search, but what other ones can give you the edge over other candidates?
According to a study by Jobvite, 93% of recruiters will review a candidate's social profile before making a hiring decision. If you are presented on social media in a professional and positive way, you have a better chance of being found by recruiters and hiring managers. See how you can utilize the following social networks to not only attract employers, but also improve your personal brand.
About.me allows you to create a profile from which people can learn about you and find your content. It’s very easy to set up and acts as a personal website where you can add a small bio, work history, and personalized photos. Through this social network, you are able to make connections with and message users who have similar skills or interests. You can also utilize your page to link to your other social networks.
Despite being one of the most popular used social networks, YouTube tends to be overlooked as a tool for job seekers. Not only is it a tool that can provide helpful career advice, it can also assist in establishing your personal brand. You can make a variety of how-to videos, show off particular skills, or even create a visual resume.
Quora is a website where questions are asked and answered by its community of users. Here you are able to create a profile where you can summarize your knowledge and skills, as well as choose topics to follow. Demonstrate your knowledge or expertise on a subject by answering users’ questions or starting a conversation of your own. You are also able to follow industry experts and hopefully gain their attention through skillful discussions.
Whether you are a job seeker or a seasoned professional, it is always a good idea to have a personal blog. Medium is an excellent blog publishing platform that is uncomplicated and has a visually pleasing website. What’s even better about this tool is that when you sign up to create an account with your Twitter profile, it automatically adds your connections who also have a Medium profile. Utilize this platform to share your expertise on industry related subjects and impress any recruiter.
SlideShare is a website that allows you to post different type of content, such as documents, presentations, infographics, or videos. You are able to create an account and follow other users. You can use this tool to highlight a project, upload a training deck, or even add your resume. SlideShare will automatically optimize your content for a mobile phone, as well as make it effortless to embed the content on a personal blog or website.
As visual social media becomes more and more popular, Pinterest is a social network that shouldn’t be ignored. It’s a useful platform to not only pin your own resume, but also create different boards that display your expertise and professional interests. This social network is especially valuable for those in graphic or design based careers because you are able to promote your own material and have it potentially be shared by other users.
If you write any type of code, GitHub can be a very effective marketing tool in your job search or career. GitHub is a website where users can build their own software or help contribute to millions of other software based projects. It is an obvious tool to show off your skills, as well as collaborate with other professionals in your industry.
There is a good chance you already have a Google+ profile and you may not even know about it. Google+ recently went through a significant upgrade and should not be overlooked when it comes to your job search. You can create a strong bio, which includes your work history, education, other social profiles, as well publications you may have been featured on or contributed content to. Be sure to be active in the many Google+ Communities, which are very similar to LinkedIn Groups. Lastly, having an active Google+ profile can help to appear higher in Google results.
It’s not necessarily crucial to join each of these social networks, but joining one or a few could set you apart from a pool of applicants. These social networks, along with the big 3, are tremendously helpful in assisting your job search and establishing your overall brand to potential employers.
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