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Marketing Manager #30385

Marketing Manager

Salary: $90K - $100K

7+ years of marketing experience, ideally in field marketing, events, or general B2B marketing required

A management software company is looking for an integrated B2B Marketing Manager with a passion for demand generation to join its marketing team. This individual will manage the lead life cycle from elevating awareness, driving demand, and creating promotional copy for restaurant and direct booking products. 

Responsibilities

  • Marketing Manager will build, manage and execute the company's marketing plan in collaboration with marketing, sales, and customer success management
  • Plan, implement, and optimize integrated and innovative marketing campaigns, including email, PPC, social, direct mail, event sponsorship, and beyond
  • Craft necessary promotional content to fuel campaigns and sales efforts, including case studies, new customer announcements, PowerPoint presentations, and customer journey content
  • Develop an understanding of the competitive set and use that knowledge to fuel comprehensive campaigns
  • Partner with sales and BDR teams to ensure strong marketing/sales alignment and collaboration
  • Collaborate with the product and partner teams to elevate product announcements and leverage partner opportunities in our messaging

Requirements

  • 7+ years of marketing experience, ideally in field marketing, events, or general B2B Marketing
  • Knowledge of CRM (Salesforce), Marketing Automation (Marketo), ABM (Terminus), Content Journey (PathFactory), and WordPress experience is a plus
  • Excellent track record of driving highly integrated omnichannel marketing programs
  • Strong attention to detail and content creation skills
  • Comfortable working independently and collaboratively
  • Data-driven, can dive into metrics, understand KPIs and report on success
  • Ability to learn quickly, manage time effectively, and apply new tools and creative techniques to challenges
  • Appreciation for the hospitality and SaaS industries

Categories: Direct Hire| Marketing and Social Media Jobs, Region| Concord - MA, Region| Hybrid

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