Social Media Coordinator/Specialist #30129

Social Media Coordinator/Specialist

Salary: $50K - $52K

1+ years (coordinator) or 3+ years (specialist) of professional social media experience planning and managing content in a corporate or agency setting required

Are you looking for an opportunity to make a significant and positive impact on a firm’s reputation with clients, peers, recruits, the media, and an entire industry? Apply to this Social Media Coordinator/Specialist job at a growing Boston law firm! You will be part of the driving force behind the content marketing engine.

Responsibilities 

• Social Media Coordinator/Specialist will help enhance and implement the firm's social media communications strategy
• Write, edit, publish and share engaging content daily, using SEO best practices for added impact
• Create simple graphics, videos, and digital content to enhance posts
• Maintain a social media calendar using SproutSocial
• Tag content for tracking and analytics
• Create campaigns around high-impact content and events
• Develop paid social media campaign strategies for targeted content
• Build out and maintain employee advocacy platform, Clearview Social, and provide group and individual training when necessary
• Ensure consistency of firm messaging on all social media platforms
• Stay up to date on new technology, and trends and input best ways to leverage them
• Monitor social media channels, campaigns, and analytics
• Conduct competitor analysis
• Set specific objectives and report on ROI
• Respond to queries and monitor social engagement
• Conduct trainings for the marketing team and attorneys on best practices for social media

Requirements 

• Bachelor's Degree, preferably in a relevant field, such as Marketing, Journalism, English, or Communications
• 1+ years (coordinator) or 3+ years (specialist) of professional social media experience  planning and managing content in a corporate or agency setting
• Professional services marketing or corporate communications with relevant B2B content marketing and writing experience; law firm experience a plus
• Excellent writing and editing experience for marketing, external and social media communication
• Comfortable with social media platforms (LinkedIn, Twitter, Facebook, Instagram), social media schedulers (like SproutSocial), employee advocacy tools (like ClearviewSocial), and design software (like InDesign, PhotoShop, Ceros, Wibbitz)
• Possess excellent written and verbal communication skills